Marc Faddoul

Meta's Failing Ad Moderation: Health Scams Targeting EU Users

Identified 46,000+ ads promoting unapproved drugs and deceptive health claims, reaching EU users 292M+ times, violating Meta's own standards and potentially several DSA provisions.

Pay-to-Play: Meta's Community (double) Standards on Pornographic Ads

3,000+ pornographic ads (including AI-generated media and celebrity deepfakes) were approved and generated 8M+ EU impressions, content that would be removed if posted by regular users.

Artificial Elections: Generative AI in 2024 French Elections

Found 51 instances of synthetic imagery, primarily used by right-wing parties to dramatize sensationalist narratives during the 2024 elections; none were labeled as AI-generated.

No Embargo In Sight: Meta Lets Pro-Russia Propaganda Ads Flood the EU

A moderation loophole let pro-Russian propaganda run on Meta; under 5% of undeclared political ads were caught, and one campaign reached 38M+ users in France and Germany. The European Commission opened proceedings citing this report.

Safe by Default (People vs Big Tech briefing)

Argues engagement-based recommender systems amplifying borderline content is a feature not a bug; calls on regulators to require non-profiling feeds as the default.

Disinformation on TikTok: research and content moderation policies

Factsheet documenting how disinformation on TikTok is researched and how the platform's content-moderation policies operate.

Fixing Recommender Systems: From Identification of Risk Factors to Meaningful Transparency and Mitigation

Sets out six hypotheses on how recommender-system design choices (engagement-driven ranking, addictive features, data-driven personalisation) generate DSA Article 34 'systemic risks,' plus a technical checklist of disclosures VLOPs/VLOSEs should make to regulators, auditors and researchers.