Artificial Elections: Generative AI in 2024 French Elections
Found 51 instances of synthetic imagery, primarily used by right-wing parties to dramatize sensationalist narratives during the 2024 elections; none were labeled as AI-generated.
Executive summary
AI-generatedThis summary was generated by AI from the original report to make it easier to scan and cite. It is not a substitute for the source — read the original above.
AI Forensics examined the use of AI-generated imagery by political parties during France's 2024 European Parliament and legislative election campaigns, reviewing official party websites and social media accounts on Facebook, Instagram, X, TikTok, YouTube, and LinkedIn.
The investigation identified 51 instances of synthetic imagery across Facebook, Instagram, and X, concentrated among three parties — Rassemblement National, Reconquête, and Les Patriotes — that made systematic use of the technology, while two smaller parties used it only sparingly. The imagery primarily dramatized anti-EU and anti-immigrant narratives, and none of the identified images carried disclosure or labeling indicating their AI-generated origin, whether from the parties themselves or the hosting platforms.
The report concludes that the absence of transparency around synthetic political imagery, combined with the narratives it was used to reinforce, points to gaps in both platform policy and electoral regulation. The authors call for stricter content moderation and stronger EU-wide rules governing generative AI in electoral contexts.
Think this summary is wrong? Contact us.