The World Needs Zero Fraud On Social
With billions of users and huge time spent, social media are the new mass media. Yet they are easily manipulated.
80% of the content you see in your news feed is from strangers. Influencers, ads, news, media.
Platforms’ proprietary algorithms decide what you see. These are black boxes optimized for ad revenue and engagement.
Fraudsters game the system with coordinated fake accounts and synthetic engagement.
Advertisers can run targeted ads with laser precision. These ads can be mostly invisible to anybody else, other than the recipients. This has never been possible before.
Bad actors learned how to abuse the system, run deceptive ads and stay below radar.
People’s feeds are often overrun with fraud and deception, without them even realizing it.
We need to work together to bring trust into the system.
Transparency. Trust. Overwatch.
What We Do
Our team has successfully removed hundreds of fraudulent ads, flagged hidden networks spreading misinformation, and collaborated with trusted media outlets to ensure accountability.
Detect Fraud
Using advanced tools and real-time monitoring, we identify ads with hidden funding, synthetic engagement, and deceptive messaging.
Promote Transparency
Ensure that political and social issue ads adhere to platform policies and local regulations.
Collaborate with Platforms
Work closely with major social media companies to enforce ad transparency standards and remove harmful content.
Empower Users
Provide resources and education to help individuals spot and report fraudulent ads.