🇸🇪 Sweden

Home to 10.6M people. See how major online platforms report their reach and comply with the EU's Digital Services Act in Sweden.

Platform reach in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filings


Separate metric · accounts, not unique users
Google and YouTube report signed-in accounts and signed-out sessions separately and state these figures cannot be compared to other providers — shown for context only, never mixed into the comparison.

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)).

Social Media Transparency

Sources: Meta (1 Jul–31 Dec 2025, publ. 27 Feb 2026) · Snapchat (1 Jan–30 Jun 2025, publ. 29 Aug 2025) · TikTok (1 Jul–31 Dec 2025) · Amazon (1 Jul–31 Dec 2025, publ. 27 Feb 2026) · X (October 2025) · LinkedIn (1 Jul–31 Dec 2025, publ. 26 Feb 2026) · Google (1 Jul–31 Dec 2025) · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

Platform Statistics in Sweden — Growth Over Time

Each platform’s monthly active users in Sweden, across DSA reporting periods — who is growing and who is shrinking. Hover a point for the exact figure.

TikTok in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filing

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)).

Social Media Transparency

Source: TikTok DSA Transparency Report — average monthly active recipients (EU), 1 Jul–31 Dec 2025 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

Facebook in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filing

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)).

Social Media Transparency

Source: Meta DSA Transparency Report — average monthly active recipients (EU), 1 Jul–31 Dec 2025, published 27 Feb 2026 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

Instagram in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filing

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)).

Social Media Transparency

Source: Meta DSA Transparency Report — average monthly active recipients (EU), 1 Jul–31 Dec 2025, published 27 Feb 2026 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

YouTube in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filing

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)). Google and YouTube instead report signed-in accounts (and signed-out sessions separately) and state these cannot be compared across providers.

Social Media Transparency

Source: Google DSA Monthly Active Recipients report — average monthly active recipients (EU, signed-in accounts), 1 Jul–31 Dec 2025 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

Google in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filing

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)). Google and YouTube instead report signed-in accounts (and signed-out sessions separately) and state these cannot be compared across providers.

Social Media Transparency

Source: Google DSA Monthly Active Recipients report — average monthly active recipients (EU, signed-in accounts), 1 Jul–31 Dec 2025 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

X in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filing

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)).

Social Media Transparency

Source: X DSA Transparency Report — average monthly active recipients (EU, logged-in and logged-out), October 2025 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

Snapchat in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filing

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)).

Social Media Transparency

Source: Snap DSA Transparency Report — average monthly active recipients (EU), 1 Jan–30 Jun 2025, published 29 Aug 2025 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

LinkedIn in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filing

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)).

Social Media Transparency

Source: LinkedIn DSA Transparency Report — monthly active logged-in users (EU), 1 Jul–31 Dec 2025, published 26 Feb 2026 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

Amazon in 🇸🇪 Sweden

Average monthly active recipients (EU) · latest DSA filing

The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)).

Social Media Transparency

Source: Amazon EU Store DSA Transparency Report — average monthly active recipients (EU), 1 Jul–31 Dec 2025, published 27 Feb 2026 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.

Platform Usage in Sweden

  • TikTok

    3.7MMonthly Active Users
    35% of population
  • Facebook

    7.2MMonthly Active Users
    68% of population
  • Instagram

    8.1MMonthly Active Users
    77% of population
  • YouTube

    11.8MMonthly Active Users
    111% of population
  • Google

    8MMonthly Active Users
    75% of population
  • X.com

    2.8MMonthly Active Users
    26% of population
  • Snapchat

    4.6MMonthly Active Users
    44% of population
  • LinkedIn

    2.2MMonthly Active Users
    21% of population
  • Amazon

    3.3MMonthly Active Users
    31% of population

European Union · Digital Services Act (DSA)

This data exists only because of the DSA

Every figure on this page comes from disclosures the EU forces very large platforms to publish. No other jurisdiction mandates them, which is why numbers like these simply don’t exist for the US or anywhere else.

  • Art. 24(2)Monthly active users, published twice a year
  • Art. 15 + 42Content-moderation transparency reports
  • Art. 39Public, searchable ad repositories
  • Art. 40Data access for vetted researchers

Why this data only exists in Europe

Latest EU DSA Compliance Reports

Platforms file these transparency reports EU-wide; they apply to Sweden as an EU member state.

ReportPublish DatePlatformFull Report
Snapchat EU DSA Transparency Report — H2 2025 (Version 2.0)April 1, 2026Snapchat Download
X EU DSA Transparency Report — H2 2025March 2, 2026X Download
Google Services EU DSA Transparency Reports — H2 2025February 28, 2026Google & YouTube Download
Amazon EU Store DSA Transparency Report — July–December 2025February 27, 2026Amazon Download
Meta EU DSA Transparency Reports — H2 2025February 27, 2026Meta Download
TikTok DSA Transparency Report July – December 2025February 27, 2026TikTok Download
LinkedIn EU DSA Transparency Report — H2 2025February 26, 2026LinkedIn Download

The DSA in Sweden

National Digital Services CoordinatorPost and Telecom Authority (PTS)Post- och telestyrelsen
Trusted flaggers certified2See the 2 certified in Sweden

Every EU country enforces the DSA through a national coordinator. Compare all 27 or read what the DSA requires.