Google's Compliance with EU's DSA
The current state of Google's platform transparency and accountability in relation to the EU's Digital Services Act.
Google statistics in the EU
Average monthly active recipients (EU) · latest DSA filing
Google · avg. monthly active recipients (EU)
The metric is each platform’s average monthly active recipients (AMAR) in the EU, averaged over six months — the figure the DSA obliges very large platforms to publish (Art. 24(2)). Google and YouTube instead report signed-in accounts (and signed-out sessions separately) and state these cannot be compared across providers.
Source: Google DSA Monthly Active Recipients report — average monthly active recipients (EU, signed-in accounts), 1 Jul–31 Dec 2025 · Refreshed ~6-monthly. Not directly comparable across periods — providers revise how they count these figures over time.
About these numbers · MAU figures are Google Search's average monthly active recipients in the EU (signed-in accounts) for 1 July–31 December 2025, from Google's DSA Monthly Active Recipients report. Google reports signed-in accounts and signed-out sessions separately and states these figures cannot serve as a basis for comparison to numbers provided by other providers.
- Updates
- ~90-day data lag
- API
- No general API
DSA Violation
Search by advertiser only; no full-text search of ad content.
Google Monthly Active Users by Country
| Country | Google MAU | Change |
|---|---|---|
| 🇩🇪 Germany | 60.3M | ▼ 4.0% |
| 🇫🇷 France | 58.5M | ▼ 1.5% |
| 🇮🇹 Italy | 49.5M | ▲ 2.9% |
| 🇪🇸 Spain | 45.4M | ▲ 5.3% |
| 🇵🇱 Poland | 30.5M | ▲ 5.5% |
| 🇳🇱 Netherlands | 16.6M | ▼ 12.2% |
| 🇷🇴 Romania | 13.1M | ▲ 6.5% |
| 🇵🇹 Portugal | 10M | ▲ 8.7% |
| 🇧🇪 Belgium | 9.4M | ▲ 4.4% |
| 🇨🇿 Czechia | 8.4M | ▲ 7.7% |
| 🇬🇷 Greece | 8.4M | ▲ 3.7% |
| 🇸🇪 Sweden | 8M | ▲ 1.3% |
| 🇭🇺 Hungary | 7.4M | ▲ 2.8% |
| 🇦🇹 Austria | 6.8M | ▲ 1.5% |
| 🇧🇬 Bulgaria | 5.6M | ▲ 21.7% |
| 🇩🇰 Denmark | 4.6M | ▲ 4.5% |
| 🇫🇮 Finland | 4.6M | ▲ 2.2% |
| 🇮🇪 Ireland | 4.6M | 0.0% |
| 🇸🇰 Slovakia | 3.9M | ▲ 5.4% |
| 🇭🇷 Croatia | 3.4M | ▲ 3.0% |
| 🇱🇹 Lithuania | 2.6M | ▲ 4.0% |
| 🇸🇰 Slovenia | 1.7M | ▲ 6.3% |
| 🇱🇻 Latvia | 1.6M | ▲ 6.7% |
| 🇨🇾 Cyprus | 1.4M | ▲ 27.3% |
| 🇪🇪 Estonia | 1.1M | 0.0% |
| 🇱🇺 Luxembourg | 500K | ▼ 16.7% |
| 🇲🇹 Malta | 500K | 0.0% |
Change is growth from the platform's first tracked DSA reporting period to the latest. Google and YouTube report signed-in accounts (not comparable across providers).
Source: Google DSA Monthly Active Recipients report — average monthly active recipients (EU, signed-in accounts), 1 Jul–31 Dec 2025
No formal European Commission proceedings against Google under the DSA yet.
| Report | Publish Date | Platform | Full Report |
|---|---|---|---|
| Google Services EU DSA Transparency Reports — H2 2025 | February 28, 2026 | Google & YouTube | Download |
| VLOSE/VLOP Transparency Report under the European Union Digital Services Act (EU DSA) – January–June 2025 | August 28, 2025 | Google & YouTube | Download |
| VLOSE/VLOP Transparency Report under the European Union Digital Services Act (EU DSA) | February 17, 2025 | Google & YouTube | Download |
| Information about Monthly Active Recipients under the Digital Services Act (EU) | February 17, 2025 | Google & YouTube | Download |
| YouTube Audit Report under the European Union Digital Services Act (EU DSA) | February 17, 2025 | Google & YouTube | Download |
Independent research into Google from watchdogs and academics: algorithm audits, ad-system tests and disinformation investigations. Filter by organisation, topic or DSA article, then read the source.
11 reports
- EDMO· Jun 2026· Meta, TikTok, Google, X/Twitter
Anonymous third-party paid political advertising in the Cyprus 2026 parliamentary elections
MedDMO researchers tracked ads naming Cyprus’s 753 registered candidates across Meta, Google and TikTok ad libraries/APIs and identified five anonymous third-party advertising operations totalling more than 450 political ads, including one spreading fabricated polling data days before the vote. Enforcement was weak and reactive: Meta removed less than 1% of flagged ads while still live and TikTok logged only one removal in 220 days, but after researchers escalated directly to the platforms and the European Commission, Meta removed 687 ads within 30 hours and TikTok removed 631 ads within five days.
Ad Transparency & FraudElection IntegrityPlatform Compliance & GovernanceArt. 39 — Ad transparency - EDMO· Jun 2026· Meta, Google
Ex-post analysis of the rapid response system during Malta’s 2026 general elections
Over a 21-day window around Malta’s snap 30 May 2026 general election, MedDMO’s Maltese team reported 296 URLs to Meta and Google, the majority unlabelled political advertising in breach of EU ad-transparency rules and the platforms’ own terms. Platforms mostly acted within one to two days, but enforcement was inconsistent: on Google, removed unlabelled ads were sometimes almost immediately republished by the same advertisers, and on Meta a coordinated inauthentic network of pages/profiles was taken down, partially reinstated on election day, then removed again.
Ad Transparency & FraudElection IntegrityPlatform Compliance & GovernanceArt. 39 — Ad transparency - Reset Tech· Apr 2026· Meta, Google
Clickbait Cures: Unmasking the Deceptive Health Ad Infrastructure on Meta and Google
Collected 350,549 Facebook ads and 2,073 Google ads (2023-2026) promoting unregulated nutraceuticals with false medical claims, reaching an estimated 878 million accounts across the EU on Facebook; 20% of the 390 products studied had been flagged by EU or national health authorities as illegal or dangerous, yet coordinated advertiser networks kept promoting them.
Ad Transparency & FraudPlatform Compliance & GovernanceMisinformation & DisinformationArt. 39 — Ad transparency - Access Now· Dec 2025· X/Twitter, Meta, YouTube, Google, Cross-platform
War profiteers: online ads and the machinery of propaganda for war
Examines how governments deploy war propaganda through online advertising and argues platforms bear responsibility under international human rights law to prevent monetizing it.
Ad Transparency & FraudMisinformation & Disinformation - EU DisinfoLab· Nov 2025· Meta, Google
Malicious semi-compliance as the platform approach to EU regulation
Argues big tech feigns compliance with the DSA while sidestepping its intent through 'malicious semi-compliance.'
Platform Compliance & GovernanceBy Joe McNamee and Katrīna Luīze Ašmane
- EDMO· Sept 2025· Meta, Google
A Cross-Country Analysis of Electoral Advertising on Meta and Google during the EU 2024 Elections: Compliance, Transparency, and Targeting
Across 15 EU countries during the April-June 2024 EU Parliament election window, roughly 30,000 political ads were published and about €8.7 million spent on Meta and Google political advertising. Meta’s and Google’s own definitions of ‘political advertising’ were found not fully aligned with the EU’s Transparency and Targeting of Political Advertising Regulation (2024/900), with both platforms only partially meeting its transparency and targeting-disclosure requirements.
Ad Transparency & FraudElection IntegrityPlatform Compliance & GovernanceArt. 39 — Ad transparencyBy Trisha Meyer
- Mozilla· Aug 2024· TikTok, X/Twitter, Meta, YouTube, Google, LinkedIn, Snapchat, Cross-platform, Other
Public Data Access Programs: A First Look
First systematic evaluation of 19 platforms' researcher data-access programs; access varies widely and data quality is poor.
Data Access & Research ToolsArt. 40 — Researcher data accessBy Cameron Hickey, Kaitlyn Dowling, Isabella Navia and Claire Pershan
- Check First· May 2024· TikTok, Meta, Google, Cross-platform
Confusing Google predictions and unbalanced politics on TikTok and Instagram
CrossOver Finland analysis found politically unbalanced content on TikTok and Instagram alongside confusing Google search predictions ahead of the 2024 elections.
Election IntegrityAlgorithmic Harm & Recommender Systems - 5Rights· May 2024· Meta, TikTok, Google, Snapchat
Impact of regulation on children’s digital lives
Meta, Google, TikTok and Snap made 128 documented child-safety and privacy changes between 2017 and 2024, peaking at 42 changes in 2021 when the UK Age Appropriate Design Code took effect; Meta alone accounted for 61 of the changes. Only 8 of 50 companies contacted with information requests responded.
Child Safety & MinorsPlatform Compliance & GovernanceAlgorithmic Harm & Recommender SystemsArt. 28 — Protection of minorsBy Steve Wood
- Mozilla· Apr 2024· TikTok, X/Twitter, Meta, YouTube, Google, LinkedIn, Snapchat, Cross-platform, Other
Full Disclosure: Stress Testing Tech Platforms' Ad Repositories
With CheckFirst: tested ad-transparency tools of 11 companies; none rated 'ready,' with major data gaps and inaccuracies.
Ad Transparency & FraudPlatform Compliance & GovernanceArt. 39 — Ad transparencyBy Claire Pershan and Amaury Lesplingart
- Check First· Apr 2024· TikTok, Meta, Google, Cross-platform
Mozilla commissions CheckFirst to conduct a stress test of Ad Repositories
First comprehensive report on DSA-strengthened platform ad libraries, finding the ad transparency tools failing to meet their intended purpose.
Ad Transparency & FraudPlatform Compliance & GovernanceArt. 39 — Ad transparencyBy Amaury Lesplingart and Claire Pershan
European Union · Digital Services Act (DSA)
This data exists only because of the DSA
Every figure on this page comes from disclosures the EU forces very large platforms to publish. No other jurisdiction mandates them, which is why numbers like these simply don’t exist for the US or anywhere else.