Trisha Meyer

A Cross-Country Analysis of Electoral Advertising on Meta and Google during the EU 2024 Elections: Compliance, Transparency, and Targeting

Across 15 EU countries during the April-June 2024 EU Parliament election window, roughly 30,000 political ads were published and about €8.7 million spent on Meta and Google political advertising. Meta’s and Google’s own definitions of ‘political advertising’ were found not fully aligned with the EU’s Transparency and Targeting of Political Advertising Regulation (2024/900), with both platforms only partially meeting its transparency and targeting-disclosure requirements.