
Global Witness
Investigations into platform amplification of disinformation, hate and election-integrity failures, often via ad-approval and recommender tests.
- Type
- NGO / investigative research
- Based in
- London, UK
- Investigations
- 21
- Platforms tracked
- 4
- Active since
- 2023
- Latest report
- Apr 2026
Topics covered
- Election Integrity12
- Misinformation & Disinformation12
- Ad Transparency & Fraud11
- Hate Speech & Extremism8
- Algorithmic Harm & Recommender Systems6
- Gender-Based Violence & Harassment2
- Content Moderation1
- Platform Compliance & Governance1
Watchdog vs. platform
Publicly documented legal proceedings, access disputes, or other platform pushback. Allegations, findings, and outcomes are labelled separately and linked to their sources.
Meta and discriminatory job-ad delivery
Meta / Facebook2022–2025Global Witness and Bureau Clara Wichmann asked the Netherlands Institute for Human Rights to assess Meta's delivery of job advertisements. In a non-binding decision, the Institute concluded that Meta Platforms Ireland made prohibited indirect distinctions based on gender when displaying job advertisements to Facebook users in the Netherlands. [1][2]
Status: Non-binding decision issued by the Netherlands Institute for Human Rights in February 2025.
Researchers
Current
- Ellen JudsonSenior Investigator2
- Chido DunnSenior Campaigner, Digital Threats1
- Henry PeckSenior Campaigner, Digital Threats1
- Rosie Sharpe1
- Toby HillInvestigator, Land and Environmental Defenders1
Reports
Full database2026
2 reports- Apr 2026X/Twitter
How fossil fuel companies and their financiers avoid criticism on X
Major fossil fuel companies use X ad-targeting to hide their advertising from the users most likely to challenge them (pro-climate audiences).
Ad Transparency & FraudArt. 26 — Ad labellingBy Paul Bouchaud and Rosie Sharpe
- Mar 2026X/TwitterMeta
Weaponising social media: smears of Indigenous leaders in Guatemala
Deregulation of major platforms is helping drive online smear campaigns and criminalisation of Guatemalan land and democracy defenders.
Misinformation & DisinformationHate Speech & ExtremismPlatform Compliance & GovernanceBy Toby Hill
2025
4 reports- May 2025TikTok
Far-right posts still pushed on TikTok ahead of Romanian election re-run
Ahead of the second-round re-run, TikTok's algorithm continued to push disproportionately more far-right content to new users.
Election IntegrityAlgorithmic Harm & Recommender SystemsArt. 34/35 — Systemic risk - May 2025TikTok
TikTok algorithm recommends twice as much hard-right content ahead of Polish election
New accounts were served roughly twice as much hard-right content as other political content ahead of Poland's presidential election.
Election IntegrityAlgorithmic Harm & Recommender Systems - Feb 2025TikTokX/Twitter
X and TikTok algorithms push pro-AfD content to non-partisan German users
On TikTok, 78% of algorithmically recommended political content (from unfollowed accounts) was pro-AfD; on X, 64%, far exceeding the party's ~20% polling.
Election IntegrityAlgorithmic Harm & Recommender SystemsBy Ellen Judson
- Jan 2025MetaCross-platform
Toxic platforms, broken planet: Online abuse of environmental defenders
Of 204 land/environmental defenders surveyed, 92% had experienced online abuse or harassment tied to their work, with real-world safety and silencing effects.
Content Moderation
2024
11 reports- Dec 2024X/Twitter
Climate of confusion: Bot-like accounts sharing climate disinformation
22 of 45 previously identified bot-like X accounts amplified climate denial/conspiracies, tying climate opposition to broader anti-migrant, anti-LGBTQ and anti-Ukraine political identity.
Misinformation & DisinformationHate Speech & ExtremismBy Ellen Judson
- Dec 2024TikTok
TikTok pushes far-right candidate content in Romanian presidential election
Investigation into TikTok's algorithm around the first round won by ultranationalist Calin Georgescu; contributed to scrutiny that led the European Commission to open a DSA probe into TikTok.
Election IntegrityAlgorithmic Harm & Recommender SystemsMisinformation & DisinformationArt. 34/35 — Systemic risk - Nov 2024TikTok
TikTok (still) fails to detect disinformation ahead of Irish general election
Six months after the EU-election test, TikTok again approved election-disinformation ads (English and Irish) ahead of Ireland's snap general election.
Election IntegrityMisinformation & DisinformationAd Transparency & FraudArt. 34/35 — Systemic risk - Oct 2024TikTokMetaYouTubeCross-platform
TikTok and Facebook fail to detect harmful disinformation ads (US election)
Weeks before the US presidential election, TikTok approved 50% of disinformation ads and Facebook accepted one; YouTube approved 50% initially but blocked publication pending ID verification.
Election IntegrityMisinformation & DisinformationAd Transparency & Fraud - Oct 2024TikTokYouTube
On a second attempt, TikTok and YouTube pass test to detect US election disinformation ads
In a follow-up test both platforms caught and rejected the resubmitted disinformation ads, showing improvement over the earlier failure.
Election IntegrityMisinformation & DisinformationAd Transparency & FraudBy Chido Dunn
- Jul 2024X/Twitter
Political bias on X's AI chatbot (Grok) risks influencing the UK vote
Grok generated politically biased suggested tweets, in 'Fun' mode encouraging a #VoteReformUK vote and in 'Regular' mode implicitly discouraging voting for the incumbent government.
Election IntegrityAlgorithmic Harm & Recommender Systems - Jul 2024X/Twitter
'No ifs, many bots': Partisan bot-like accounts amplify divisive content on X
45 apparent bot accounts generated 4+ billion views (~610,000 posts), amplifying racist/sexualised abuse, conspiracies and climate disinformation; most supported Reform UK.
Hate Speech & ExtremismMisinformation & DisinformationAlgorithmic Harm & Recommender Systems - Jul 2024X/Twitter
Bot-like posts seen more than 150 million times ahead of UK election
10 apparent bot accounts posted 60,000+ tweets seen ~150 million times in the weeks before the UK vote, many containing extreme hate speech, disinformation and pro-Putin content.
Election IntegrityMisinformation & DisinformationHate Speech & Extremism - Jun 2024TikTokYouTube
TikTok and YouTube pass new test to detect foreign election disinformation ads in UK
Ahead of the UK general election, both platforms rejected a set of prohibited foreign-interference/disinformation ads, a rare pass that contrasts with failures elsewhere.
Election IntegrityMisinformation & DisinformationAd Transparency & FraudBy Henry Peck, Aiuri Rebello, Uri Ludger and Odanga Madung
- May 2024TikTokX/TwitterYouTubeCross-platform
Ticked off: TikTok approves EU elections disinformation ads in Ireland
TikTok approved all 16 election-disinformation ads ahead of the EU parliamentary elections; X rejected all of them and YouTube rejected all but two.
Election IntegrityMisinformation & DisinformationAd Transparency & FraudArt. 34/35 — Systemic risk - Apr 2024YouTube
'Votes will not be counted': Indian election disinformation ads and YouTube
In a joint test with Access Now, YouTube approved 100% (48/48) of ads containing blatant election disinformation in English, Hindi and Telugu, all violating YouTube's own policies.
Election IntegrityMisinformation & DisinformationAd Transparency & Fraud
2023
4 reports- Dec 2023TikTokX/TwitterMetaYouTubeCross-platform
Violent and sexualised hate speech targeting women journalists (South Africa)
Nearly all 40 misogynistic test ads (in 4 languages) were approved; Meta and TikTok approved all 40 within 24 hours. Concludes automated moderation is 'not fit for purpose.'
Gender-Based Violence & HarassmentHate Speech & ExtremismAd Transparency & Fraud - Sept 2023TikTokX/TwitterMetaYouTubeCross-platform
A world of online hate and lies: Mapping our investigations
A synthesis of 10+ country investigations concluding platforms systematically fail to enforce their own hate-speech/disinformation ad policies, with weaker moderation outside the US.
Hate Speech & ExtremismMisinformation & DisinformationAd Transparency & Fraud - Jun 2023TikTokMetaYouTubeCross-platform
'We need to kill them': Xenophobic hate speech approved by Facebook, TikTok and YouTube (South Africa)
Violent xenophobic test ads were approved by all three platforms; nearly every ad passed, with only one Facebook rejection.
Hate Speech & ExtremismAd Transparency & Fraud - Feb 2023TikTokMetaYouTubeCross-platform
Extreme and violent anti-LGBTQ+ hate approved for publication by leading social media platforms
Test ads with extreme anti-LGBTQ+ hate were almost all approved: YouTube and TikTok approved all 10 ads, Facebook rejected only two, and all three approved the 'burn all gays' ad.
Gender-Based Violence & HarassmentHate Speech & ExtremismAd Transparency & Fraud