Sanjana Hattotuwa

From Sri Lanka to Canada: The Global Evolution of ‘Chameleon Ads’ on Meta’s Platforms

Writing independently, Sanjana Hattotuwa connected Social Media Lab’s Canadian ‘Chameleon ads’ investigation to earlier Sri Lankan waves of Facebook and Instagram crypto-scam advertising that impersonated journalists, ministers, the prime minister, the president and news outlets. He argues that the Canadian cases reflect tactics already developed in the Global South and highlights how disappearing Ad Library records obstruct comparative research.