Reset Tech
Investigates how digital platforms are exploited or manipulated to threaten security, safety and fundamental rights, with a heavy emphasis on platform accountability under the EU Digital Services Act: foreign influence operations, coordinated inauthentic behaviour and fake-ad networks, deceptive advertising, content-moderation transparency and election integrity.
- Type
- Independent nonprofit digital-harms research & advocacy org
- Based in
- London, UK; operations across Europe, North America & Australia
- Focus region
- EU/Europe (primary), UK, Canada, US & Australia
Notable projects
The Doppelganger investigation series (tracking the pro-Kremlin Doppelganger operation across X and Meta); DSA content-moderation transparency monitoring ('Uneven Moderation'); election-integrity monitoring (France 2022, Canada 2025); deceptive- and political-ad investigations ('Clickbait Cures', 'Profiting from Propaganda'); and child-safety evaluations of X, TikTok and Instagram.
Incubated in 2019 by Luminate (part of the Omidyar Group) with the Sandler Foundation, Reset operated for years as a fiscally-sponsored project before becoming a fully independent global not-for-profit on 1 January 2024. Its DSA and platform-integrity investigations are widely cited by EU regulators, journalists and fellow watchdogs.
- Investigations
- 10
- Platforms tracked
- 5
- Active since
- 2023
- Latest report
- Apr 2026
Topics covered
- Platform Compliance & Governance9
- Misinformation & Disinformation8
- Ad Transparency & Fraud6
- Election Integrity4
- Content Moderation2
- Data Access & Research Tools1
Researchers
Current
- Aleksandra AtanasovaLead OSINT Investigator5
- Pelin ÜnsalResearcher1
- Riccardo GiannardiResearcher1
Reports
Full database2026
3 reports- Apr 2026MetaGoogle
Clickbait Cures: Unmasking the Deceptive Health Ad Infrastructure on Meta and Google
Collected 350,549 Facebook ads and 2,073 Google ads (2023-2026) promoting unregulated nutraceuticals with false medical claims, reaching an estimated 878 million accounts across the EU on Facebook; 20% of the 390 products studied had been flagged by EU or national health authorities as illegal or dangerous, yet coordinated advertiser networks kept promoting them.
Ad Transparency & FraudPlatform Compliance & GovernanceMisinformation & DisinformationArt. 39 — Ad transparency - Feb 2026YouTubeMetaTikTokX/Twitter
Uneven Moderation by Language: Differences in DSA Content Removals in 2025
Companion study finding that content reported in smaller or minority EU languages was removed far less often (23.3%) than content reported in major languages (40.2%), pointing to language-based gaps in how platforms moderate under the DSA.
Content ModerationPlatform Compliance & GovernanceArt. 16/20 — Notice-and-action - Feb 2026YouTubeMetaTikTokX/Twitter
Uneven Moderation Across Platforms: Differences in DSA Content Removals in 2025
Of 13,187 posts and comments reported under the DSA across seven EU languages in 2025, 34.6% were removed overall, but action rates ranged from 71.3% on YouTube down to 12.5% on X, a roughly 5.7x disparity that evidences sharply uneven DSA enforcement between platforms.
Content ModerationPlatform Compliance & GovernanceArt. 16/20 — Notice-and-action
2025
2 reports- Apr 2025MetaX/TwitterTikTokOther
Report on the 45th Canadian General Election
Monitoring of Canada's April 2025 federal election found election-themed scam ads widespread on Meta and X, CCP-aligned narratives circulating on Chinese-language platforms, and TikTok's feed favouring US content despite majority-Canadian creators; the report calls for stronger researcher data access.
Election IntegrityMisinformation & DisinformationAd Transparency & FraudData Access & Research Tools - Apr 2025Meta
The Dormant Danger: How Meta Ignores Large-Scale Inauthentic Behavior Networks of Malicious Advertisers
Mapped seven dormant networks totalling about 3.8 million Facebook pages reused for political propaganda and scams, and found Meta consistently removes individual ads while leaving the underlying inauthentic-behaviour networks intact, a systemic DSA compliance gap.
Platform Compliance & GovernanceAd Transparency & FraudMisinformation & DisinformationArt. 34/35 — Systemic riskArt. 39 — Ad transparency
2024
4 reports- Dec 2024X/Twitter
Verified Disinformation: How X Profits From the Rise of a Pro-Kremlin Network
Documented a network of about 530 inauthentic X accounts that doubled over five months and used paid verification to amplify Kremlin-aligned propaganda in six languages, posting roughly 16,000 times between June and October 2024 to EU audiences, with X monetising the Doppelganger-linked operation.
Misinformation & DisinformationElection IntegrityPlatform Compliance & GovernanceArt. 34/35 — Systemic risk - Nov 2024Meta
So We Meet Again, Botiful: Latent Fake Ad Network Persists on Meta Two Years Since Doppelganger
Research note showing Meta continues to overlook large-scale networks of automated dormant fake pages reused for political and scam advertising, including Kremlin-affiliated Doppelganger campaigns targeting the EU and Moldova.
Platform Compliance & GovernanceMisinformation & DisinformationAd Transparency & FraudArt. 34/35 — Systemic riskArt. 39 — Ad transparency - Oct 2024Meta
Profiting from Propaganda: How Meta Benefits from Pro-Kremlin Election Meddling Ads in Moldova
Co-published with WatchDog.md: a pro-Kremlin campaign paid Meta about EUR 300,000 over 18 months, nearly a quarter of Moldova's political ad spend since August 2020, running 150+ inauthentic pages with disinformation and deepfakes ahead of Moldova's elections while Meta failed to dismantle the network.
Election IntegrityMisinformation & DisinformationAd Transparency & FraudPlatform Compliance & GovernanceBy Aleksandra Atanasova and Andrei Rusu
- Jul 2024X/Twitter
Doppelganger Revamped: Network of Verified Accounts Spreads Multilingual Propaganda on X
Research note documenting about 250 inauthentic X accounts, nearly half of them verified, activated in coordinated clusters from June 2024 to spread Kremlin-aligned content in five languages and hijack trending hashtags such as Euro 2024, raising monetisation and verification concerns.
Misinformation & DisinformationElection IntegrityPlatform Compliance & GovernanceArt. 34/35 — Systemic risk