Pornographic Advertising on Meta Platforms Reaches Millions of Users Across Europe
Online Risk Labs has identified 25 large clusters of advertising accounts that systematically run advertisements promoting pornography and other adult content across the European Union and Great Britain.
Executive summary
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Meta's advertising systems are routinely used to distribute pornographic content across Europe, exposing millions of users—including potentially minors—to explicit material. Online Risk Labs identified more than 120,000 advertisements organised into 25 coordinated advertising clusters with a cumulative reach exceeding 134 million impressions. The report highlights the absence of effective age assurance mechanisms and identifies this as a systemic risk under the Digital Services Act. It calls for stronger enforcement measures to better protect children from exposure to harmful content.
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