Platforms' policies on AI-manipulated and generated misinformation
Maps how major platforms address AI-manipulated and AI-generated misinformation in their policies.
Executive summary
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This EU DisinfoLab factsheet tracks how Facebook, Instagram, TikTok, X, and YouTube - all designated Very Large Online Platforms under the Digital Services Act - have defined and addressed AI-manipulated and AI-generated content across three policy snapshots taken in September 2023, December 2023, and June 2024. The comparative analysis focuses on how each platform's terms of service define AI-generated material and what enforcement actions apply.
The review finds that platforms' approaches to AI content terminology were initially inconsistent but converged over the period studied, with most incorporating explicit 'generative AI' or 'AI-generated' language into policy by 2024. It also identifies a shift toward labeling AI content rather than removing it outright, with Meta cited as a platform that moved in this direction, and notes that policies focus heavily on images and video while largely leaving AI-generated text unaddressed, and struggle to distinguish malicious use from legitimate art or satire.
The report concludes that platforms need to keep updating AI-specific policies to meet Digital Services Act obligations, strengthen cooperation with outside experts, and take on greater responsibility rather than pushing the burden onto users and AI developers.
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