Hate Pays: How X accounts are exploiting the Israel-Gaza conflict
10 X accounts pushing anti-Jewish/anti-Muslim/anti-Palestinian hate grew ~4x faster after October 7.
About this research
This original report draws on an ad-library audit, with research spanning one country.
- Publication
- Original report · 58 pages
- Research approach
- ad-library audit
- Geographic focus
- Israel
Publication details prepared by Social Media Transparency from the original source.
Executive summary
AI-generatedThis summary was generated by AI from the original report to make it easier to scan and cite. It is not a substitute for the source. Read the original above.
The Center for Countering Digital Hate's 58-page report examined the growth and monetization of a set of X accounts posting antisemitic, anti-Muslim, and anti-Palestinian content following the October 7, 2023 escalation of the Israel-Gaza conflict.
The analysis tracked follower and engagement growth for ten identified accounts, finding they grew roughly four times faster after October 7 than before, while also noting that major brands' advertisements appeared alongside this content under X's revenue-sharing program, which shares ad income with high-engagement accounts regardless of content.
The report concludes that X's reduced content moderation and its engagement-based monetization model created financial incentives for accounts to produce and amplify hateful, conflict-related content, and calls for greater platform transparency and external accountability over ad placement and monetization decisions.
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