CCDH· 22 November 2025· Meta

Hate for Sale: Instagram helps sellers of hateful merchandise

Instagram and e-commerce platforms amplify and monetize racist/antisemitic 'hate merch,' reaching a billion views.

Executive summary

AI-generated

This summary was generated by AI from the original report to make it easier to scan and cite. It is not a substitute for the source — read the original above.

This 30-page report, produced by CCDH with the Jewish Federations of North America, examines how Instagram and linked e-commerce platforms host and monetize merchandise carrying racist and antisemitic messaging. According to the available summary, sellers of this "hate merch" have collectively amassed content reaching an estimated one billion views, with Meta's platform serving as a discovery and promotion channel for the products.

The underlying report page functions primarily as a landing page directing readers to a downloadable PDF, so granular methodology, sample sizes, and a full breakdown of findings were not accessible from the page itself.

Based on the available material, the report's core argument is that current moderation and commerce policies on Instagram allow hateful imagery and slogans to be commercialized at scale, and that this amplification pattern mirrors concerns CCDH has raised in other work about platforms profiting from policy-violating content rather than removing it.

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