Hate for Sale: Instagram helps sellers of hateful merchandise
Instagram and e-commerce platforms amplify and monetize racist/antisemitic 'hate merch,' reaching a billion views.
About this research
This original report draws on content analysis, a recommender audit, API/data analysis and comparative analysis.
- Publication
- Original report · 30 pages
- Research approach
- content analysis, recommender audit, API/data analysis and comparative analysis
- Reported study scale
- one billion
- Research materials
- Public-source data is described in the publication
Publication details prepared by Social Media Transparency from the original source.
Executive summary
AI-generatedThis summary was generated by AI from the original report to make it easier to scan and cite. It is not a substitute for the source. Read the original above.
This 30-page report, produced by CCDH with the Jewish Federations of North America, examines how Instagram and linked e-commerce platforms host and monetize merchandise carrying racist and antisemitic messaging. According to the available summary, sellers of this "hate merch" have collectively amassed content reaching an estimated one billion views, with Meta's platform serving as a discovery and promotion channel for the products.
The underlying report page functions primarily as a landing page directing readers to a downloadable PDF, so granular methodology, sample sizes, and a full breakdown of findings were not accessible from the page itself.
Based on the available material, the report's core argument is that current moderation and commerce policies on Instagram allow hateful imagery and slogans to be commercialized at scale, and that this amplification pattern mirrors concerns CCDH has raised in other work about platforms profiting from policy-violating content rather than removing it.
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