Online Hate & Harassment Targeting Public Figures and Influencers on Instagram in Jordan
By Zain Hakim and Ihsan Al Khleifat
Analyzes the scale and nature of hate and harassment directed at public figures and influencers on Instagram in Jordan.
About this research
This original report draws on an OSINT investigation and comparative analysis.
- Publication
- Original report · 18 pages
- Research approach
- OSINT investigation and comparative analysis
- Research materials
- Public-source data is described in the publication
Publication details prepared by Social Media Transparency from the original source.
Executive summary
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The study analyzed online hate and harassment directed at Jordanian public figures and influencers on Instagram over a 12-month period, coding comments for indicators of physical, emotional, psychological, social or economic harm and for incitement to hostility or discrimination.
It found pronounced gender disparities: women received disproportionately sexualized and appearance-focused abuse, while men were more often targeted with mockery of masculinity or competence, frequently delivered as humor. Individuals who did not conform to dominant gender norms faced elevated hostility across categories, and a recurring pattern involved religiously framed harassment invoking divine punishment or enforcing respectability norms. At its most severe, the abuse included explicit threats of violence, encouragement of suicide, and references to honour-based violence.
The report concludes that this hostility is systematic rather than episodic, reflecting broader cultural norms around gender and public visibility, and presents ongoing challenges for content moderation and platform governance in the region.
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